Inspiring guests to elevate their homes (for less) at one of the most beloved retail brands.
When your target audience is everyone, it’s no easy task to showcase a wide variety of product collections, in a diverse range of aesthetics, while fostering brand cohesion, and staying relevant to ever-evolving trends. We created a wide variety of inclusive spaces uniquely designed for all to balance both inspiration and attainability.
Outdoor Living
In the name of cost savings and eco friendly production techniques, our team lead the evolution of photography through CGI imaging and 3D models. Work samples below are inclusive of both traditional and CGI photography techniques.
Visualization Tools
In an effort to help Guests visualize our product in their homes, we integrated a space planning tool as well as a VR tool across the Digital experience. My job was to make it look easy and fun.
Guests who utilized these virtual reality tools converted at a significantly higher rate*
*Traffic up 127%, conversion up 97% and an 205% increase in demand sales
Collaborators
Photographers: Jimmy Eagle, Ryan Dyer, David Paul Schmit, Wes Glenna, Ben McKean, Amy Neunsinger, Monica Wang | CGI/3D Artists: Gustavo Alves, Josh Grundmeier, Rob Whitson, Jonathan Nicholson | Stylists: Toby Rae, Martha James, Maureen McKean, David Frid, Melanie Haroldson, Chrystina Hakam, Kate Martindale, Alison Hoekstra | Creative Direction: Liana Raudys | Scenic: Meredith Pearson, Chad Heider | Producers: Megan Christian, Andi Pepin | Designers: Anne Smith, Andy Timm, Danielle Torres, Mark Bahn, Mackenzee Pierog | Copywriters: Sydney Swenson, Melissa Loth, Angela Ewald, Jahna Peloquin, Ellie Schneider